Transformación digital en el sector de servicios de Colombia: uso de plataformas y pagos virtuales entre el 2020 y 2022

Andrés  Rocha Alfonso; María Guadalupe  Arredondo Hidalgo

doi:10.29151/hyh.n25.04

Andrés Rocha Alfonso Fundación Universitaria Monserrate - Unimonserrate https://orcid.org/0000-0001-5926-3567
María Guadalupe Arredondo Hidalgo Universidad de Guanajuato https://orcid.org/0000-0002-4971-4069

DOI: https://doi.org/10.29151/hyh.n25.04

Keywords: digital platforms, e-commerce, payment methods, service sector in Colombia, COVID-19 impact

Abstract

The purpose of this study is to determine the impact of technological managament on commercial strategies within companies in Colombia´s service sector. This study references the years 2020, 2021 and 2022. The research question is: What impact do digital platforms and virtual payment methods have on commercial activities in companies within Colombia´s service sector? The research methodology follows a quatitative approach, based on the “Business Pulse” reports conducted by the Departament Administrative National of Statistics. After analyzing the data, it was found that companies in the service sector made greater use of e-commerce and digital payment methods during the pandemic. However, as lockdown restrictions eased and businesses reopened for in – person services, the use of these tools significantly descreased

Author Biographies

Andrés Rocha Alfonso , Fundación Universitaria Monserrate - Unimonserrate

Coordinador de prácticas empresariales Escuela de Ciencias Administrativas y Económicas (ECAyE), Fundación Universitaria Monserrate - Unimonserrate. Administrador de Empresas; Especialista en docencia universitaria y Magíster en Administración de Empresas con énfasis en Dirección de Proyectos. Experiencia en dirección de proyectos, diseño de programas de educación en emprendimiento y consultoría. Miembro del grupo de investigación GENEME.

Actualmente estoy en el proceso de formación profesional “Doctorado en Administración” en la Universidad de Celaya en México.

María Guadalupe Arredondo Hidalgo, Universidad de Guanajuato

Doctora en Administración por la Universidad de Celaya. Maestra en Desarrollo Organizacional y Maestra en Enseñanza Universitaria por la Universidad de León. Lic. en Comercio Internacional y Maestra en Administración por la Universidad de Guanajuato. Accionista de la empresa Grupo Crea, proveedora de la industria química y de la construcción. Pertenece al Sistema Nacional de Investigadoras e Investigadores (SNII-l) del CONAHCYT-México. Tiene reconocimiento deseable al Perfil SEP-PROMEP desde 2016. Sus líneas de investigación en las que ha publicado artículos, libros y capítulos de libros son: los negocios internacionales de pymes, logística internacional, desarrollo sustentable, estrategias de internacionalización y de innovación. Ha realizado estancias de investigación en universidades de Canadá, EE. UU, España, Polonia, Colombia, Chile y Alemania. Su experiencia laboral es de 32 años en empresas y el gobierno mexicano. Certificada en Operación Aduanera (COFOCE-EBC). Certificada en Competencia Laboral por la SEP y Red Conocer para impartir cursos de formación del capital humano de manera presencial grupal EC017. Certificada en Investigación por el gobierno de Guanajuato. Mentora Level Up del Valle de la Mentefactura (IDEA Gto). Proyecto B-Corporation. Diplomada en Educación para la Paz y Derechos Humanos por la Comisión Nacional de los Derechos Humanos. Profesora Investigadora de tiempo completo de la División de Ciencias Económico Administrativas del Departamento de Gestión y Dirección de Empresas de la Universidad de Guanajuato.

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Digital Transformation in Colombia’s Service Sector: Use of Platforms and Virtual Payments Between 2020 and 2022

Abstract

Author Biographies

References