Competitive Corporate Social Responsibility in MSMEs of Sabana de Occidente, Cundinamarca

Abstract

This research paper shows the importance of Corporate Social Responsibility (CSR) and the incorporation of it in the planning process of micro, small and medium-sized enterprises (MSMEs) in Sabana de Occidente, province of Cundinamarca, Colombia. The investigation used a mixed-type methodology with a cross-sectional design, applying a survey to managers of 206 small companies, 93 medium-sized companies and 771 micro-enterprises, all of them located in eight municipalities of Cundinamarca. The analysis explored from theoretical variables of Corporate Social Responsibility, competitiveness, community relations, stakeholders and the environment, evidencing that to implement a CSR perspective in MSMEs requires to understand the concept and strengthen the planning process, firstly. In addition, the best starting point is to work on the relationship with stakeholders that are more connected to the core of the business, as well as community relations and environmental awareness implies a greater attention that could be strengthened from the relationship with the stakeholders.